{"id":91,"date":"2014-11-27T15:10:22","date_gmt":"2014-11-27T15:10:22","guid":{"rendered":"https:\/\/truewine.wpengine.com\/?page_id=91"},"modified":"2016-12-30T17:57:24","modified_gmt":"2016-12-30T14:57:24","slug":"about","status":"publish","type":"page","link":"https:\/\/truewine.ru\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section admin_label=”section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_slider admin_label=”Main Slider English” show_arrows=”off” show_pagination=”off” auto=”off” parallax=”off” parallax_method=”on” auto_speed=”10000″ auto_ignore_hover=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”off” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]<\/p>\n

[et_pb_slide heading=”We’re looking for True Wine. Join us!” alignment=”center” background_layout=”dark” background_image=”https:\/\/truewine.ru\/wp-content\/uploads\/2015\/09\/minority-report.jpg” background_position=”default” background_size=”default” allow_player_pause=”off” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” header_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” background_color=”#ffffff” qt_content_new_tw_more=”tw-more” button_text=”A different view” button_link=”\/article\/minority-opinion\/”]<\/p>\n

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Maybe what we’re talking about over the bottle of wine will be interesting to someone? Our knowledge, history and experiences will be of use to someone? We had a drink and decided we should tell you about it.<\/p>\n

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[\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”What is this project about?” background_layout=”light” text_orientation=”left” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” use_border_color=”off” border_color=”#ffffff” border_style=”solid” qt_content_new_tw_more=”tw-more” text_font_size=”14″]<\/p>\n

What is this project about?<\/h2>\n

Why did we start all this? Sometimes we ask this question ourselves, but the answer is always the same: we can\u2019t stay silent any longer. No, we\u2019re far from the brightest or the coolest ones. We just really love wine. We love drinking it, feeling the energy inherent in it and sharing our sensations with others. That\u2019s what we do when we meet up. And we would like more people to grow to appreciate and love wine. So that we can all discuss the unmatched emotions, present in every glass of true wine.<\/p>\n

We\u2019re not talking about the wine you can find in the nearby supermarket. Sadly, the thing standing on the shelves in the majority of stores, the thing offered in the majority of the restaurants, is not wine. It\u2019s tasty, it\u2019s harsh, it\u2019s fruity, but it\u2019s not wine. It\u2019s not true wine. It\u2019s something \u201cvinous\u201d with no character, no individuality, no distinct qualities of a particular region or crop. Like it\u2019s all been poured from one tank. Vinous Coke. And it\u2019s hard to finding anything else in our stores.<\/span><\/p>\n

But you can drink another kind of wine. We\u2019re absolutely sure of this! Otherwise this project would have no meaning. If you wish to grapple with the world of wine and you\u2019re ready to invest some effort into it – you\u2019re the person we\u2019re looking for. We\u2019re glad to find new traveling and drinking companions – those it\u2019d be interesting to drink a bottle of true wine with, those who wish to share this experience with us. Let\u2019s be honest: we get a lot of pleasure not from just drinking wine, but also from the possibility of sharing it with others.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”https:\/\/truewine.ru\/wp-content\/uploads\/2015\/09\/corks-retro.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”tw_parallax_divider”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Parallax Divider (Corks)” color=”#ffffff” show_divider=”off” height=”300″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n

[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”What is True Wine?” background_layout=”light” text_orientation=”left” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” use_border_color=”off” border_color=”#ffffff” border_style=”solid” qt_content_new_tw_more=”tw-more”]<\/p>\n

What is True Wine?<\/h2>\n

The term \u201cTrue Wine\u201d was coined by us. Modern science and technology came up with many methods to change the taste of wine. You can improve bad weather and the winemaker\u2019s mistakes – and ta-da, you get flawless wine with the exact taste you want. Wine that tastes nice, but not true wine. And the whole world drinks it.<\/p>\n

The way we see it, the main sign of the true wine is traditions. We seldom see true wine from the New World because traditions haven\u2019t had yet time to form up there. In the Old World, where the soil and the experiences have passed through the generations, where the terroir (scared of this word? we\u2019ll get to it later!) has been cultivated over the centuries – that\u2019s where true wine is made. Of course, traditions are not the only requirement. In many cases, new owners make the typical commercial wine on the great terroir. And vice versa – sometimes people with zero experience become great winemakers. But they\u2019re always obsessed with the idea of making great wine and they always treat the vine and terroir with respect. That\u2019s what Gianfranco Soldera<\/a> did more than 40 years ago.<\/p>\n

Commercial wine is usually made in a cellar where several technologies are put into play to change the wine\u2019s taste and other characteristics. The true winemakers make the most they can at the vineyard. They consider themselves mere guides who just wish to convey what nature created to the people. True wine is a work of art, with all its flaws and merits. It\u2019s a collaboration between nature and the winemaker. It\u2019s a living organism which grows, reaches its peak and dies.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”https:\/\/truewine.ru\/wp-content\/uploads\/2015\/09\/harvest.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”tw_parallax_divider”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Parallax Divider (Grape Harvest)” color=”#ffffff” show_divider=”off” height=”300″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n

[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Who are we?” background_layout=”light” text_orientation=”left” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” use_border_color=”off” border_color=”#ffffff” border_style=”solid” qt_content_new_tw_more=”tw-more”]<\/p>\n

Who are we?<\/h2>\n

Who exactly are we and why should you trust us? You shouldn\u2019t! It\u2019s just that we have drank a lot of wine. Visited many winemakers in different countries. We just want to share the information we gained during the years we devoted to wine. What comes next is up to you.<\/p>\n

Dima has walked this road for about fifteen years. First – as an amateur. But the bad habit of analysing everything and drawing conclusions made it impossible for him to just drink wine and enjoy it. Misha has spent ten years professionally handling a corkscrew, working as a sommelier in different restaurants in Moscow, and in 2015 he finally opened his own True Wine restaurant. It was inevitable that the two paths should cross, and upon meeting we immediately realised that it was love! <\/p>\n

And what good can you do without love? We\u2019re making our project with great love, love for True Wine and we wish to share that with you.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”https:\/\/truewine.ru\/wp-content\/uploads\/2015\/09\/we-are.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”tw_parallax_divider”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Parallax Divider (Drinking Milk)” color=”#ffffff” show_divider=”off” height=”300″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n

[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Tastes differ” background_layout=”light” text_orientation=”left” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” use_border_color=”off” border_color=”#ffffff” border_style=”solid” qt_content_new_tw_more=”tw-more”]<\/p>\n

Tastes differ<\/h2>\n

We\u2019re quite opinionated and straightforward in our views. There\u2019s thousands of wine projects where people try to be delicate, polite and tolerant. We\u2019re not those people. If we don\u2019t like this particular wine, we\u2019ll just say: \u201cDon\u2019t drink it!\u201d This is our standpoint which formed over the years and only became more adamant as the project went on. The choice to agree or disagree is always yours.<\/p>\n

We have realised what we wanted: we want to discover new growers of true wine, we want to drink it and tell others about it. There\u2019s a problem here: some makers have become very successful, top-ranked all over the world – legends of their kind. We realise that not all of our viewers are prepared to look for and buy those wines. <\/p>\n

Of course, we talk about those winemakers as well, but our main goal is to find the unknown makers and tell you about true, yet inexpensive wines.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”https:\/\/truewine.ru\/wp-content\/uploads\/2015\/08\/sommelier.jpg” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”on” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_class=”tw_parallax_divider”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off”][et_pb_column type=”4_4″][et_pb_divider admin_label=”Parallax Divider (Woman Somelier)” color=”#ffffff” show_divider=”off” height=”300″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on”]<\/p>\n

[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”No Wiki” background_layout=”light” text_orientation=”left” qt_content_new_tw_h2=”h2″ qt_content_new_strong=”b” qt_content_new_em=”i” qt_content_new_link=”link” qt_content_new_block=”b-quote” qt_content_new_del=”del” qt_content_new_ins=”ins” qt_content_new_img=”img” qt_content_new_ul=”ul” qt_content_new_ol=”ol” qt_content_new_li=”li” qt_content_new_code=”code” qt_content_new_more=”more” qt_content_new_close=”close tags” qt_content_new_tw_quote=”tw-quote” use_border_color=”off” border_color=”#ffffff” border_style=”solid” qt_content_new_tw_more=”tw-more” text_font_size=”14″]<\/p>\n

No Wiki<\/h2>\n

Our project is no encyclopedia. We don\u2019t have a goal of encompassing all the wines, all the regions and all the winemakers. We talk about the things that interest us. Things that we drink. Things we want to share. Of course, we don\u2019t know all there is to know about true wine. And even the things we do – we just don\u2019t have time to talk about all of it. That\u2019s why our project reflects only a tiny portion of what there is to know about wine. <\/p>\n

There\u2019s no point regarding it as a source of encyclopedic knowledge. Better to treat it as an almanac for the curious with the funny stories about wine which only work up an appetite – the desire to know more\u2026<\/span><\/p>\n

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Why did we start all this? We just really love wine. We love drinking it, feeling the energy inherent in it and sharing our sensations with others. And we would like more people to grow to appreciate and love wine. So that we can all discuss the unmatched emotions, present in every glass of true wine.<\/p>\n","protected":false},"author":16,"featured_media":1663,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":0,"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/pages\/91\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/truewine.ru\/en\/wp-json\/wp\/v2\/media?parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}